Portal de Periódicos da CAPES

Cultural constraints in management theories

1993; Academy of Management; Volume: 7; Issue: 1 Linguagem: Inglês

10.5465/ame.1993.9409142061

1943-4529

Geert Hofstede,

Management and Organizational Studies

Executive Overview Management as the word is presently used is an American invention. In other parts of the world not only the practices but the entire concept of management may differ, and the theories needed to understand it, may deviate considerably from what is considered normal and desirable in the USA. The reader is invited on a trip around the world, and both local management practices and theories are explained from the different contexts and histories of the places visited: Germany, Japan, France, Holland, the countries of the overseas Chinese, South-East Asia, Africa, Russia, and finally mainland China. A model in which worldwide differences in national cultures are categorized according to five independent dimensions helps in explaining the differences in management found; although the situation in each country or region has unique characteristics that no model can account for. One practical application of the model is in demonstrating the relative position of the U.S. versus other parts of the world. In a global perspective, U.S. management theories contain a number of idiosyncracies not necessarily shared by management elsewhere. Three such idiosyncracies are mentioned: a stress on market processes, a stress on the individual, and a focus on managers rather than on workers. A plea is made for an internationalization not only of business, but also of management theories, as a way of enriching theories at the national level.