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Towards Reconciliation of Market Performance Measures to Strategic Management Research

1986; Academy of Management; Volume: 11; Issue: 3 Linguagem: Inglês

10.5465/amr.1986.4306197

1930-3807

Michael Lubatkin, Ronald E. Shrieves,

Auditing, Earnings Management, Governance

Four research issues are identified that highlight the contrasting perspectives of strategic management and finance on event-study methodology. These issues then are used to evaluate five finance procedures used to calculate market-based performance measures. In each case, alternative procedures are recommended to make these measures more relevant both conceptually and statistically, for strategic management research.