Has the experience economy arrived? The views of destination managers in three visitor‐dependent areas
2009; Wiley; Volume: 11; Issue: 2 Linguagem: Inglês
10.1002/jtr.719
ISSN1522-1970
AutoresMichael Morgan, Jörgen Elbe, Javier de Esteban Curiel,
Tópico(s)Culinary Culture and Tourism
ResumoAbstract This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative over the functional and rational; an approach to services management through theatrical metaphors of staging, casting and performance; and strategies which see the delivery, or co‐creation, of unique and memorable experiences as a source of competitive advantage. It investigates the extent to which these have been accepted and acted upon by destination managers, using case studies from three contrasting visitor‐dependent economies. Copyright © 2009 John Wiley & Sons, Ltd.
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