Family travel behaviour and its implications for tourism management
1986; Elsevier BV; Volume: 7; Issue: 1 Linguagem: Inglês
10.1016/0261-5177(86)90053-1
ISSN1879-3193
Autores Tópico(s)Cruise Tourism Development and Management
ResumoIn this article the travel behaviours of Mexican families towards a destination located in south western USA are evaluated. A model of family behaviour is tested and supported by the data. The types of family travel behaviour are classified as cognitive, affective and conative. Cognitive and affective behaviours are found to be associated significantly with travel (conative behaviour). Distance from the travel market to the destination is also significantly related to the incidence of travel. These data suggest that the Mexican family travel market is heterogeneous, necessitating the creation of distinct marketing strategies for each travel segment. The implications of these findings for tourism management are discussed in this article.
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