“Palapa Politics”
2006; SAGE Publishing; Volume: 47; Issue: 1 Linguagem: Inglês
10.1177/0010880405282309
ISSN1552-3853
Autores Tópico(s)Diverse Aspects of Tourism Research
ResumoThe Caribbean Palms Resort has attempted to achieve both revenue and guest satisfaction from its beach-front palapas. However, the approaches to date have been too complex and have confused customers. A straightforward policy of charging appropriate seasonal prices for all palapas, coupled with add-on services for those who want them, will achieve both revenue and guest-satisfaction goals.
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