“Palapa Politics”

2006; SAGE Publishing; Volume: 47; Issue: 1 Linguagem: Inglês

10.1177/0010880405282309

ISSN

1552-3853

Autores

Ali V. Kasikci,

Tópico(s)

Diverse Aspects of Tourism Research

Resumo

The Caribbean Palms Resort has attempted to achieve both revenue and guest satisfaction from its beach-front palapas. However, the approaches to date have been too complex and have confused customers. A straightforward policy of charging appropriate seasonal prices for all palapas, coupled with add-on services for those who want them, will achieve both revenue and guest-satisfaction goals.

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