The marketing context. Outreach: luxury or necessity?1
2004; Taylor & Francis; Volume: 25; Issue: 1 Linguagem: Inglês
10.1080/0037981042000199160
ISSN1465-3907
Autores Tópico(s)Cultural Heritage Management and Preservation
ResumoAbstract Most archive services now undertake outreach work of some kind. This can vary from a leaflet describing opening times and basic services to organizing major promotional events or the production of a website. An increasing number of regional and national initiatives, usually linked to funding sources, also require repositories to work more closely with their users and to address emerging issues, including social inclusion and ‘learning and access’. The resulting projects will often involve outreach work at some level or another. This article, based on a paper presented by the author to the Society of Archivists' 2003 conference at Southampton, asks if outreach work is fundamental to our services or whether it is an unnecessary drain on budgets and staff time. It also considers how we can use marketing techniques to assess the value of outreach for both our present and future service developments. Notes Correspondence: Christopher Weir, Nottinghamshire Archives, County House, Castle Meadow Road, Nottingham NG2 1AG, UK. This article is based on a paper given at the Society of Archivists' conference at Southampton, September 2003. R. Ellis, ‘The British archivist and history’, JSA, vol 3 (1966), p 159. The author wishes to thank Jill Shield, the Nottinghamshire history teacher who undertook this survey for the author and who has helped in undertaking a variety of co‐operative projects over the years. The website address is . (accessed 16 December 2003). The ferret's name is Bob! Additional informationNotes on contributorsChristopher Weir Footnote Correspondence: Christopher Weir, Nottinghamshire Archives, County House, Castle Meadow Road, Nottingham NG2 1AG, UK.
Referência(s)