The DIY Careers of Techno and Drum ‘n’ Bass DJs in Vienna
2011; Griffith University; Volume: 3; Issue: 1 Linguagem: Inglês
10.12801/1947-5403.2011.03.01.02
ISSN1947-5403
Autores Tópico(s)Social and Cultural Dynamics
ResumoThis article is based on empirical research into electronic dance music scenes in Vienna, Austria, and explores an area of cultural production that unites the ideology of creativity with the aspirations of social networks and individual entrepreneurship.It demonstrates how the role of a DJ can extend beyond merely playing records in public to embodying a hybrid of inspired musician, compelling performer, marketing genius and business strategist.An economically successful career does not depend only on performing in clubs.DJs are also involved in making music on computers, releasing records, marketing themselves through the media, organising club nights and running record labels.Social and cultural capital is invested in creative freedom, a DIY ethos and collective enjoyment, yet these DJs tend to promote the neoliberal economic ideal of an autonomous cultural entrepreneur, combining self-organisation and self-marketing with unregulated labour and gendered constructions of artistic identity.Taking Bourdieu's work on the field of cultural production as a theoretical framework, the analysis of modes of self-(re)presentation employed by Viennese techno and drum 'n' bass DJs suggests that the distinction of art from commerce, as proposed by Bourdieu (1993Bourdieu ( , 1996)), tends to dissolve.
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