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CHANGE IN THE PRESENCE OF FIT: THE RISE, THE FALL, AND THE RENAISSANCE OF LIZ CLAIBORNE.

2001; Academy of Management; Volume: 44; Issue: 4 Linguagem: Inglês

10.2307/3069418

1948-0989

Nicolaj Siggelkow,

Business Strategy and Innovation

A new framework that addresses how tight fit among a firm's activities affects the firm's ability to react to environmental changes is presented. As part of the framework, a new classification sche...