Portal de Periódicos da CAPES

Tear down the ivory curtain

2005; Elsevier BV; Volume: 2; Issue: 3 Linguagem: Inglês

10.1016/j.jacr.2004.09.002

1558-349X

Steven J. Willing,

Media, Gender, and Advertising

In his classic 1900 children’s fable The Wonderful Wizard of Oz, later popularized in a 1939 film adaptation, L. Frank Baum anticipated (inadvertently, one suspects) the essence of modern leadership. Dorothy and her motley team of traveling companions set out to Oz, each with a personal agenda, seeking fulfillment through the power of one perceived as greater than they. The scarecrow wanted brains, the tin woodman a heart, the lion courage, and Dorothy just to go home. The wizard promised to meet all their needs, if only they would travel west and kill the wicked witch.