The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
2005; Oxford University Press; Volume: 32; Issue: 1 Linguagem: Inglês
10.1086/429606
ISSN1537-5277
AutoresAnthony D. Miyazaki, Dhruv Grewal, Ronald C. Goodstein,
Tópico(s)Digital Marketing and Social Media
ResumoJournal Article The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency Get access Anthony D. Miyazaki, Anthony D. Miyazaki Search for other works by this author on: Oxford Academic PubMed Google Scholar Dhruv Grewal, Dhruv Grewal Search for other works by this author on: Oxford Academic PubMed Google Scholar Ronald C. Goodstein Ronald C. Goodstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 146–153, https://doi.org/10.1086/429606 Published: 01 June 2005
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