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Revenue Generation at Casino Resorts: The Use of “Comp”-Based Promotions

2009; Mary Ann Liebert, Inc.; Volume: 13; Issue: 5 Linguagem: Inglês

10.1089/glre.2009.13502

1941-5494

Richard McGowan, Timothy M. Brown,

Consumer Market Behavior and Pricing

Gaming Law Review and EconomicsVol. 13, No. 5 ARTICLESRevenue Generation at Casino Resorts: The Use of “Comp”-Based PromotionsRichard McGowan and Timothy BrownRichard McGowanSearch for more papers by this author and Timothy BrownSearch for more papers by this authorPublished Online:28 Oct 2009https://doi.org/10.1089/glre.2009.13502AboutSectionsPDF/EPUB Permissions & CitationsPermissionsDownload CitationsTrack CitationsAdd to favorites Back To Publication ShareShare onFacebookTwitterLinked InRedditEmail FiguresReferencesRelatedDetailsCited byMarketing to the next generation of casino patrons19 August 2021 | Journal of Marketing Analytics, Vol. 10, No. 1How patrons value casino promotional offers: A conjoint study28 June 2019 | Tourism Economics, Vol. 10The effect of promotion on gaming revenue: A study of the US casino industryTourism Management, Vol. 65Improving Casino Performance Through Enhanced Loyalty Programs21 April 2015 | Journal of Hospitality Marketing & Management, Vol. 25, No. 3Determining Revenue-Generating Casino Visitors Using a Vector Autoregressive Model: The Case of the G Casino in Korea23 March 2016 | Journal of Quality Assurance in Hospitality & Tourism, Vol. 4Spillover from Complimentary Item-Based Promotions20 July 2012 | Journal of Hospitality & Tourism Research, Vol. 38, No. 1The indirect gaming contributions of cash and comped casino dining: Does providing complimentary meals pay off at the slots?International Journal of Hospitality Management, Vol. 31, No. 4The Impact of Paid Versus Complimentary Showroom Entertainment on Gaming VolumesJournal of Hospitality Marketing & Management, Vol. 21, No. 4 Volume 13Issue 5Oct 2009 Information© 2009 Mary Ann Liebert, Inc.To cite this article:Richard McGowan and Timothy Brown.Revenue Generation at Casino Resorts: The Use of “Comp”-Based Promotions.Gaming Law Review and Economics.Oct 2009.363-385.http://doi.org/10.1089/glre.2009.13502Published in Volume: 13 Issue 5: October 28, 2009PDF download