“We're at Now, Now”: Spaceballs as Parodic Tourism
2007; Taylor & Francis; Volume: 72; Issue: 4 Linguagem: Inglês
10.1080/10417940701667498
ISSN1930-3203
AutoresBrian L. Ott, Beth E. Bonnstetter,
Tópico(s)Media Studies and Communication
ResumoThe shift from modernity to postmodernity reflects a fundamental restructuring of social and cultural life. At such dizzying and disorienting moments of social change, culture's inhabitants seek out new cultural art forms—forms that offer symbolic resources for negotiating the contours of the emerging social landscape. This essay contends that Mel Brooks's 1987 Brooks , M. ( Producer/Writer/Director ). ( 1987 ). Spaceballs [ Motion picture ]. United States : MGM . [Google Scholar] film Spaceballs constituted an innovative form of storytelling known as parodic tourism. As rhetorical analysis demonstrates, by drawing upon the cultural memory of viewers through intertextual allusions, the film fosters an interactive experience that offers viewers the mental equipment needed to navigate life in postmodernity. [R]apid and pervasive change creates the need to develop new ways of understanding the world and of interpreting our experience.— Mark C. Taylor (2001 Taylor , M. ( 2001 ). The moment of complexity: Emerging network culture . Chicago : University of Chicago Press . [Google Scholar]), The Moment of Complexity, p. 19
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