Portal de Periódicos da CAPES

Reruns 2.0: Revising Repetition for Multiplatform Television Distribution

2010; Taylor & Francis; Volume: 38; Issue: 2 Linguagem: Inglês

10.1080/01956051.2010.483353

1930-6458

Derek Kompare,

Italian Fascism and Post-war Society

Abstract Abstract This article explores the opportunities and problems thus far presented by the movement of old TV shows into new online platforms. Media users can easily view, remix, and share old television content, and media industries struggle to adapt their old business models to these new modes of communication. Keywords: cultureInternetmediamedia industrytelevisionWeb 2.0 Notes 1. Recent examples of network series that have been particularly successful in rerun syndication include the CSI and Law and Order franchises and the situation comedies Family Guy and Two and a Half Men. See Kompare, "The Benefits." 2. It is too early in its development to assess whether the higher-definition Blu-Ray format, which became the sole "next generation" fixed, consumer video standard in 2008, will spark higher sales of such box sets. That said, releases in that format are fast becoming obligatory, and even series already out on DVD (e.g., Battlestar Galactica, CSI, Star Trek) are already being re-released on Blu-Ray. 3. For Amazon and iTunes, the adoption of television is completely congruent with their dominance as online retailers. That is, it insures that they remain the go-to brands for all forms of media. 4. CBS attempts to demarcate its branding between its current lineup and older fare on its video site, referring to the latter as "TV classics" that includes a hodge-podge of fourteen series ranging from the 1950s to the 2000s. 5. The extensively interactive Obama presidential campaign in 2007–08 is rightly regarded as the key exemplar of the latter, at least thus far. 6. Major examples of these have so far been limited to current content and to normatively "cult" genres and programs like Battlestar Galactica, Ghost Whisperer, and Lost. 7. For example, Time Warner's proposed "TV Everywhere" plan, which would initiate paid access to online video from cable and satellite networks, is a large-scale attempt to create a universal standard to limit TV content to subscribers. See Spangler.