Caution in the Use of Difference Scores in Consumer Research
1993; Oxford University Press; Volume: 19; Issue: 4 Linguagem: Inglês
10.1086/209329
ISSN1537-5277
AutoresJ. Paul Peter, Gilbert A. Churchill, Tom J. Brown,
Tópico(s)Economic and Environmental Valuation
ResumoJournal Article Caution in the Use of Difference Scores in Consumer Research Get access J. Paul Peter, J. Paul Peter Search for other works by this author on: Oxford Academic PubMed Google Scholar Gilbert A. Churchill, Jr., Gilbert A. Churchill, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Tom J. Brown Tom J. Brown Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 19, Issue 4, March 1993, Pages 655–662, https://doi.org/10.1086/209329 Published: 01 March 1993 Article history Received: 01 April 1992 Revision received: 01 September 1992 Published: 01 March 1993
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