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Associative facilitation of word recognition as measured from a neutral prime

1982; Springer Science+Business Media; Volume: 10; Issue: 4 Linguagem: Inglês

10.3758/bf03202428

1532-5946

Annette M.B. de Groot, Arnold J.W.M. Thomassen, Patrick Hudson,

Neural and Behavioral Psychology Studies

It is shown that lexical decision times to strong associates with an associative strength of approximately 40% are facilitated relative to targets following a neutral prime, "blank," whereas very weak associates with an associative strength of less then 3% are neither facilitated nor inhibited. It is also shown that relative to the "blank" baseline time, a row of crosses inhibits processing of the following target. The latter finding has implications for earlier studies that have used crosses as a neutral prime. In these studies, facilitation effects have been overestimated and inhibition effects have been underestimated. Neely 1976 has proposed a predict-and-match strategy according to which subjects are assumed to predict one or more targets from the prime and to match the actual target onto the predicted targets. A part of this theory is not supported by the present data. The results are discussed in terms of the two-process theory of expectancy (Posner & Snyder, 1975). They are also considered in the light of a recent theory by Becker (1980). As an alternative interpretation of part of the reported data, a coherence assumption by the subjects about all reading materials is introduced.