Portal de Periódicos da CAPES

The top ten toys in Europe

2005; Emerald Publishing Limited; Volume: 6; Issue: 3 Linguagem: Inglês

10.1108/17473610510701197

1758-7212

Duracell,

Cultural Industries and Urban Development

Reports the Duracell survey of favourite toy purchases in nine European countries, and how it is conducted. Lists and comments on the top 10 toys Europe‐wide: Tecnitoys’ SCX Monza Set, Smoby’s Star Party CD, Smoby’s No.1 football table, Zapf Creation’s My Model, Game Boy Advance SP, Smoby’s Ma Palette Beaute, Konami’s Battle Accel, LEGO Dirt Crusher, Geomag Panels 220pcs, and Giochi Preziosi’s Robosapiens. Moves on to findings from the qualitative research conducted with children and parents: playing with toys remains the favourite leisure activity, pocket money normally starts at six years old, 58 per cent of children save money from gifts, children attend an average of eight birthday parties a year and spend 13 Euros on the host’s present, Toys “R” Us is their favourite toy store, and they receive an average of seven toys at Christmas and four or five on their birthday.