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Favorite characters of teenage viewers of Israeli serials

1999; Taylor & Francis; Volume: 43; Issue: 3 Linguagem: Inglês

10.1080/08838159909364495

1550-6878

Jonathan Cohen,

Media Studies and Communication

The present study explores the factors influencing Israeli teenage viewers' choice of their favorite TV character from a popular night‐time serial. Participants were asked to choose a character from the show's cast of characters, and explain why they preferred that character. Results show that choices of characters were predicted by viewer sex and nationality, and that the reasons for character preferences are related more to attributes of the character than to attributes of the viewer.