Portal de Periódicos da CAPES

A hospitalidade e cordialidade brasileira: o Brasil percebido por estrangeiros

2009; UNIVERSIDADE DE SÃO PAULO; Volume: 20; Issue: 2 Linguagem: Inglês

10.11606/issn.1984-4867.v20i2p196-209

1984-4867

Carlyle Tadeu Falcão de Oliveira, Paulo Emílio Matos Martins,

Cultural, Media, and Literary Studies

The central theme of this essay is the cultural trait of 'cordiality' present on brazilian, according to Sergio Buarque de Holanda's sense, as one of the main motivations for foreign tourists travel to Brazil. Using a panoramic view of the world tourist market and the low participation of the country in it, this study seeks an explanation about this motivating factor through the theory of Holland's "cordial man", also mentioned in Gilberto Freyre's, Jose Carlos Reis's works and in many other interpreters of Brazil. Finally, this article suggests that such "hospitality", referred by foreign visitors, comes from the cordiality mentioned before and it may well be a differentiation factor for policy development to the tourism sector.