Decision Making Under Uncertainty: A Direct Measurement Approach
1979; Oxford University Press; Volume: 6; Issue: 2 Linguagem: Inglês
10.1086/208760
ISSN1537-5277
AutoresThomas V. Bonoma, Wesley J. Johnston,
Tópico(s)Housing Market and Economics
ResumoJournal Article Decision Making Under Uncertainty: A Direct Measurement Approach Get access Thomas V. Bonoma, Thomas V. Bonoma Search for other works by this author on: Oxford Academic PubMed Google Scholar Wesley J. Johnston Wesley J. Johnston Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 2, September 1979, Pages 177–191, https://doi.org/10.1086/208760 Published: 01 September 1979 Article history Received: 01 April 1978 Revision received: 01 April 1979 Published: 01 September 1979
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