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Does the Music Matter? Examining Differential Effects of Music Genre on Support for Ethnic Groups

2012; Taylor & Francis; Volume: 56; Issue: 1 Linguagem: Inglês

10.1080/08838151.2011.648683

1550-6878

Heather L. LaMarre, Silvia Knobloch‐Westerwick, Gregory J. Hoplamazian,

Higher Education Research Studies

Abstract Using data from a post-test only experiment with random assignment, this article examines whether differing music genres influence socially relevant decisions made by listeners. A sample of White college students was exposed to1 of 3 music genres during an ostensible waiting period, and was then asked to allocate funding to projects for different ethnic groups. Three music conditions—radical White power rock, mainstream rock, and Top 40 pop music—were examined to determine whether differential allocations to ethnic groups would emerge following music exposure. As expected, Top 40 pop music exposure led to equal allocations to the various ethnic groups. After listening to mainstream rock, participants allocated significantly higher budgets to White Americans compared to all other race groups. After listening to radical White power rock music, participants also allocated significantly higher budgets to White Americans, but changes in allocations to ethnic minority groups also emerged. Namely, African Americans and Arab Americans received particularly low funding from participants exposed to radical White power rock music. Notes Note: *indicates highest chart position reached on Billboard's Top 200 Chart. **indicates highest chart position reached on www.micetrap.net's Internet downloading popularity rating.