Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence
1995; Oxford University Press; Volume: 22; Issue: 1 Linguagem: Inglês
10.1086/209437
ISSN1537-5277
AutoresTimothy B. Heath, Subimal Chatterjee, Karen Russo France,
Tópico(s)Consumer Retail Behavior Studies
ResumoJournal Article Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence Get access Timothy B. Heath, Timothy B. Heath Search for other works by this author on: Oxford Academic PubMed Google Scholar Subimal Chatterjee, Subimal Chatterjee Search for other works by this author on: Oxford Academic PubMed Google Scholar Karen Russo France Karen Russo France Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 22, Issue 1, June 1995, Pages 90–97, https://doi.org/10.1086/209437 Published: 01 June 1995 Article history Received: 01 July 1993 Revision received: 01 September 1994 Published: 01 June 1995
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