LA VENTA DE LA ILUSIÓN Y "LA BRUJA DE ORO": EL EMBRUJO DE UN CÍRCULO VIRTUOSO
2007; Elsevier BV; Volume: 13; Issue: 3 Linguagem: Inglês
ISSN
2309-575X
Autores Tópico(s)Wine Industry and Tourism
Resumo“La Bruja de Oro” lottery agency story in Sort a small town among the peaks of the Pyrenees in north-eastern Spain is a business success one. After selling the price winning number in various editions of the most important draws of Spanish lottery: Christmas and “El Nino”, this agency has become the most important seller in Spain and the small and medium-sized businesses country leader in internet sales. Business success causes are rooted in an innovative and intelligent commercial strategy and a very good marketing plan that with a suitable management of an intangible resource, luck, has added value to “La Bruja de Oro” trade mark and has pushed it
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