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Prêt-à-Porter, discussoes em torno de seu surgimento e relaçao com a Alta-Costura francesa

2011; UNIVERSIDADE ESTADUAL DE LONDRINA; Volume: 2; Issue: 2 Linguagem: Inglês

10.5433/2236-2207.2011v2n2p114

ISSN

2236-2207

Autores

Mara Rúbia Sant’Anna,

Tópico(s)

History, Culture, and Society

Resumo

Historical study on prêt-à-porter rise context in France after the Second World War, and its meaning within the World's Fashion System. This article relates the political project of Paris maintaining as world capital of fashion, the demands of the new elite social groups, the crisis experienced by the Couture Maisons and the meaning given to the elegance. The research methodology focused on the discursive analysis and on the theory of the historical effect aesthetic, having as main sources articles and Elle Magazine editorials, published between 1950- 1970.

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