Portal de Periódicos da CAPES

Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

2010; SAGE Publishing; Volume: 32; Issue: 2 Linguagem: Inglês

10.1177/0273475309360157

1552-6550

Lynn E. Metcalf,

Tourism, Volunteerism, and Development

This article outlines the development of a project-based capstone marketing course, specifically designed to provide marketing students with an international community service learning experience. It differs significantly from previous studies, which focus on integrating service learning into existing marketing courses and on helping local nonprofit organizations. The focus of the course outlined in this article is on strengthening marketing-related competencies acquired through earlier coursework; developing broader work-related competencies, such as cross-functional thinking, teamwork, communication, and cultural sensitivity; and operating a collegiate chapter of a nonprofit engaged in international community service. The course described is well aligned with other significant trends in undergraduate business education: it is multidisciplinary, it emphasizes collaborative learning, it is founded on carefully articulated learning outcomes, and learning success is assessed. It provides a transformational experience and prepares students for a global and diverse workplace. A framework for course design is presented, and a set of pedagogical materials is provided that other marketing educators can use to develop and launch a significant international, multidisciplinary community service learning course.