Portal de Periódicos da CAPES

The evolution of global portal strategy

2001; Wiley; Volume: 44; Issue: 1 Linguagem: Inglês

10.1002/tie.1037

1520-6874

Fernando Robles,

Outsourcing and Supply Chain Management

Abstract The worldwide penetration of the Internet has provided great opportunities for global expansion of Internet portals. Despite their early advantage and superior technology, U.S.‐based portals have failed to challenge strong local portals. This article describes the internationalization of portals, using the extended integration‐responsiveness theory to explain the pressures of international portal strategies, and speculates on the future of international portals. © 2002 John Wiley & Sons, Inc.