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Mimicking Bollywood in Slumdog Millionaire : Global Hollywood’s Newest Co-Optation of Culture

2014; SAGE Publishing; Volume: 38; Issue: 1 Linguagem: Inglês

10.1177/0196859913512868

1552-4612

Nicole B. Cox, Jennifer M. Proffitt,

Socioeconomic Development in Asia

In an age when mass media transcend geographic barriers, Slumdog Millionaire ( SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article examines SDM’s success as a product imitative of Bollywood film. Due to its recency, SDM has yet to be examined as a product that crosses both cultural and geographic boundaries with commercial ties to major Hollywood media conglomerates. Applying political economic theory, this research examines the reasons for Hollywood involvement in a film production that is mimetic of the Bollywood genre, in an attempt to better understand the global political economic factors that drive the film industry today.