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The Role of Engagement in a Tailored Web-Based Smoking Cessation Program: Randomized Controlled Trial

2008; JMIR Publications; Volume: 10; Issue: 5 Linguagem: Inglês

10.2196/jmir.1002

1439-4456

Victor J. Strecher, Jennifer McClure, Gwen Alexander, Bibhas Chakraborty, Vijay Nair, Janine Konkel, Sarah M. Greene, Mick P. Couper, Carola Carlier, Cheryl Wiese, Roderick J. A. Little, Cynthia S. Pomerleau, Ovide F. Pomerleau,

Media Influence and Health

Web-based programs for health promotion, disease prevention, and disease management often experience high rates of attrition. There are 3 questions which are particularly relevant to this issue. First, does engagement with program content predict long-term outcomes? Second, which users are most likely to drop out or disengage from the program? Third, do particular intervention strategies enhance engagement?