Drive and predisposition as factors in the attitudinal effects of mere exposure
1972; Elsevier BV; Volume: 8; Issue: 1 Linguagem: Inglês
10.1016/0022-1031(72)90059-5
ISSN1096-0465
AutoresPhilip Brickman, Joel Redfield, Albert A. Harrison, Rick Crandall,
Tópico(s)Behavioral Health and Interventions
ResumoFrom the response competition interpretation of the attitude-enhancing effects of exposure it was hypothesized that (1) arousal during exposure would decrease affective ratings whereas (2) arousal during rating would decrease the ratings of low frequency stimuli but enhance the ratings of high frequency stimuli. Experiment I provided weak support for the first hypothesis while Experiment II provided clear support for the second hypothesis. Experiment III, exploring an unexpected finding from Experiment I, suggested that exposure will lead to more favorable ratings only if a stimulus is initially neutral or positive.
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