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Celebrity Gossip and the New Melodramatic Imagination

2009; SAGE Publishing; Volume: 14; Issue: 2 Linguagem: Inglês

10.5153/sro.1878

1360-7804

David Beer, Ruth Penfold-Mounce,

Digital Games and Media

This article uses a range of media sources to ‘follow’ or ‘trace’ the well-known celebrity Miley Cyrus. Through the development of the concept of a new melodramatic imagination the case study develops the methodological potentials of the types of online archives that now exist. In this instance the authors exercise their own melodramatic imaginations to draw out substantive issues relevant to the case of Miley Cyrus. The article therefore has two aims, the first is the exploration of a particular approach toward understanding transformations in popular culture, and the second is to draw out the types of ‘grammar of conduct’ that face those who assemble the information about celebrities into consumable narratives. The piece considers how people, in what has been called the Web 2.0 context, assemble melodramatic narratives amongst celebrity gossip that might then shape everyday experiences, understandings and practices.