Portal de Periódicos da CAPES

Evolution of Corporate Homepages: 1996 to 2006

2007; SAGE Publishing; Volume: 44; Issue: 3 Linguagem: Inglês

10.1177/0021943607301348

1552-4582

Shirley Jones,

Web and Library Services

This study compares samples of corporate homepages gathered in 1996 and 1997 with homepages of the same sites gathered in 2006. Based on the example of the evolution of typography following the invention of the printing press, it is hypothesized that homepages of 2006 will be more homogenous with each other than the earlier samples and will thus exhibit the development of standardization. The study finds increased standardization in the 2006 homepages in the categories of homepage length, primary navigation orientation, primary navigation style, focal point, and search engine presence and location.