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NTT DoCoMo and m‐commerce: A case study in market expansion and global strategy

2001; Wiley; Volume: 44; Issue: 1 Linguagem: Inglês

10.1002/tie.1043

1520-6874

Syed Tariq Anwar,

Firm Innovation and Growth

Abstract This case discusses and evaluates NTT DoCoMo's overseas expansion and global strategies in the wireless and mobile phone industry. The primary objective of this work is to examine NTT DoCoMo's recent acquisitions within the concept of internationalization and global expansion issues. Analysts believe that in the next five years, NTT DoCoMo will become one of the leading players in the global wireless industry because of increasing consumer demand and growth potential. On the other hand, NTT DoCoMo may also face a heightened competition and will be challenged by other competitors in Japan and other markets. © 2002 John Wiley & Sons, Inc.