Portal de Periódicos da CAPES

A new approach to the corporate image management process

1989; Taylor & Francis; Volume: 5; Issue: 1 Linguagem: Inglês

10.1080/0267257x.1989.9964088

1472-1376

P. S. B. Shee, Russell Abratt,

Corporate Identity and Reputation

The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.