Strategic planning, strategic management, strategic foresight: The seminal work of H. Igor Ansoff
2010; Elsevier BV; Volume: 77; Issue: 9 Linguagem: Inglês
10.1016/j.techfore.2010.06.024
ISSN1873-5509
Autores Tópico(s)Organizational Leadership and Management Strategies
ResumoH. Igor Ansoff was the prominent reference in the corporate strategy field, especially during the 1960s and 1970s. His bestseller, Corporate Strategy, was the first to give a conceptual framework and a tool box to top managers, consultants and scholars. Recognized as the real pioneer of the field, he was seen by Henry Mintzberg as also the leader of the strategic planning school. The aim of this short article is to show that he was also the father of strategic management and a leader who gave an impressive set of concepts and ideas to promote an integrative and flexible view of strategic planning, strategic foresight, organizational structures and processes.
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