Sex, Pulp and critique
2000; Cambridge University Press; Volume: 19; Issue: 2 Linguagem: Inglês
10.1017/s0261143000000131
ISSN1474-0095
Autores Tópico(s)Postcolonial and Cultural Literary Studies
ResumoIn an article entitled ‘Sexist Pulp ads attacked’, the Independent on Sunday ( IoS ) reported public reaction to the posters advertising Pulp's new album This is Hardcore (posters had been defaced with the words ‘this is sexist’), and described the advertisements as part of a turn away from political correctness towards a new ‘anything goes’ realism (Kelly and Clay 1998). The poster shows the naked upper torso of a woman face down on a red leather cushion, in an awkward and ambivalent posture, with lipsticked, half-open mouth. Emblazoned across the centre of the image (which is a reproduction of the album cover) are the words ‘This is Hardcore’ in pink capitals. A leader in the paper on the same day, under the heading ‘This is violent. This is offensive’, interprets the image as a demeaning, sexist and violent representation of women and as an offence to the record-buying public. The leader asserts that ‘Just to sell a few songs, it shows a woman violated’, and concludes with the words: ‘To ban it [the poster] now would only generate more publicity for Pulp. So the only advice we have is for anyone thinking of buying the album. Don't bother.’ ( IoS Leader, 1998, p. 4)
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