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The Peculiar Economics of new Broadcast Network Entry: The Case of United Paramount and Warner Bros

1997; Routledge; Volume: 10; Issue: 4 Linguagem: Inglês

10.1207/s15327736me1004_1

1532-7736

Larry Collette, Barry R. Litman,

Digital Platforms and Economics

This research examines the emergence of and strategies behind two new broadcast networks, United Paramount and Warner Bros. It provides an analysis of media industry conduct in light of changes occurring in the business and regulatory atmosphere affecting the broadcast television industry. This article explores patterns of integration and other economic aspects related to how media companies are positioning themselves for the future during this disquieting period of disequilibrium.