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Advancing Research in Organizational Communication Through Quantitative Methodology

2011; SAGE Publishing; Volume: 25; Issue: 1 Linguagem: Inglês

10.1177/0893318910390193

1552-6798

Vernon D. Miller, Marshall Scott Poole, David R. Seibold, Karen K. Myers, Hee Sun Park, Peter R. Monge, Janet Fulk, Lauren B. Frank, Drew Margolin, Courtney M. Schultz, Cuihua Shen, Matthew S. Weber, Seungyoon Lee, Michelle Shumate,

Public Relations and Crisis Communication

This article showcases current best practices in quantitative organizational communication research. We emphasize their value in exploring issues of the day and their relation to other research approaches. Materials are presented around four themes: systematic development and validation of measures, including the use of mixed methods; multiple levels of analysis; the study of change and development over time; and relationships among people, units, organizations, and meanings.