Portal de Periódicos da CAPES

Measuring Experience Economy Concepts: Tourism Applications

2007; SAGE Publishing; Volume: 46; Issue: 2 Linguagem: Inglês

10.1177/0047287507304039

1552-6763

Haemoon Oh, Ann Marie Fiore, Miyoung Jeoung,

Digital Marketing and Social Media

The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. The proposed measurement model includes four realms of experience and four theoretically justifiable nomological consequences. The data supported the dimensional structure of the four realms of experience, providing empirical evidence for both face and nomological validities of these realms and a starting point for measuring emerging experience economy concepts and practices within lodging and tourism settings. The authors discuss ways the measurement scale can be further refined for adoption by destination marketers and directions for future research.