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Do Children Learn How to Watch Television? The Impact of Extensive Experience With Blue's Clues on Preschool Children's Television Viewing Behavior

2002; Oxford University Press; Volume: 52; Issue: 2 Linguagem: Inglês

10.1111/j.1460-2466.2002.tb02544.x

1460-2466

Alisha M. Crawley, Daniel R. Anderson, Angela Santomero, Alice Wilder, Marsha Williams, Marie K. Evans, Jennings Bryant,

Media Influence and Health

This is, we believe, the first investigation of the effects of experience with a particular program series on children's subsequent television viewing behavior and comprehension. Three- to 5-year-old, regular, experienced Blue's Clues viewers were compared to new, inexperienced viewers. In Study 1, experienced Blue's Clues viewers looked less but overtly interacted more with a new episode of Blue's Clues. This effect was most pronounced during recurrent format portions of the episode. They also showed greater comprehension of familiar content. Study 2 compared experienced and inexperienced viewers on viewing behavior and comprehension of an episode of a different series. Experienced Blue's Clues viewers looked less but overtly interacted more; there were no differences in comprehension. These results suggest that a television series can teach children a style of television viewing transferable to new episodes and to new series.