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Diarinho: a Ideosfera do Sensacionalismo

2015; Editora da Pontifícia Universidade Católica do Rio Grande do Sul (EDIPUCRS); Volume: 22; Issue: 2 Linguagem: Inglês

10.15448/1980-3729.2015.2.19583

1980-3729

Roberto Ramos,

Education and Digital Technologies

Straight to the point, the newspaper Diarinho, from Vale do Itajaí, in Santa Catarina, assumes a condition: It’s muckraker. It looks like to want to walk against the called majors newspapers. The designation, Diarinho (little daily), in the diminutive, seems to be endowed with the sense of “empathy”, as identification (Maffesoli, 1988). It can be the sign of affection and intimacy, established between the newspaper and its readers. The uniqueness of Diarinho language was discussed in this paper, by the Roland Barthes Semiology. The sensationalism seems to present some particularities. It is explicit, pronounced by the colloquial language and the type of information, which uses. In this way, establishing dialogues with the different powers, that are inside the media.