Best practice in the car after-sales service: An empirical study of Ford, Toyota, Nissan and Fiat in Germany - Part 1
1996; Volume: 2; Issue: 2 Linguagem: Inglês
10.1108/14637159610123597
ISSN2054-5568
AutoresOlajide Omotuyi Ehinlanwo, Mohamed Zairi,
Tópico(s)Digital Innovation in Industries
ResumoReports on a study on the concept of car after‐sales service as applied in Germany. The study was undertaken by benchmarking four key players: Fiat AG, Nissan Deutchland, Toyota GmbH, and Ford Werk AG. Describes the factors responsible for the growing importance of the after‐sales sector in automobile marketing.
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