Portal de Periódicos da CAPES

THE DRIVER

1997; SAGE Publishing; Volume: 25; Issue: 4 Linguagem: Inglês

10.1177/089124197025004001

1552-5414

Patrick Kinkade, Michael A. Katovich,

Media, Gender, and Advertising

This article explores the solidary relationships constructed between urban drivers as they take risks and experience dangers associated with pizza delivery. After one of the authors completed working as a driver and participating in drivers' backstage activities, we analyzed their arcane culture as composed of risk takers who receive minimal rewards. In this context, the world of drivers is “hypermasculine,” with racist and sexist nuances, and composed of five identifiable types—the comedian, the adventurer, the denier, the fatalist, and the pro. In conclusion, we locate the driver in the context of urban associations where group membership is perceived as or more valuable than monetary rewards and control of time.