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The Power of The Right Stuff: A Quasi-Experimental Field Test of the Docudrama Hypothesis

1985; Oxford University Press; Volume: 49; Issue: 3 Linguagem: Inglês

10.1086/268931

1537-5331

William C. Adams, Allison Salzman, William Vantine, Leslie Suelter, Anne Pimlott Baker, Lucille Bonvouloir, B. Brenner, Margaret Ely, Jean Feldman, Ron Ziegel,

Media, Gender, and Advertising

A field test of 966 moviegoers found that a significant number of them were favorably influenced toward John Glenn's candidacy for president by the film The Right Stuff. The docudrama reinforced positive images of Glenn and sustained those impressions for a longer than expected period.