Portal de Periódicos da CAPES

Culture Sells: Cezanne and Corporate Identity

1998; Wiley; Volume: 13; Issue: 2 Linguagem: Inglês

10.1525/can.1998.13.2.256

1548-1360

Amy Ninetto,

Cultural Industries and Urban Development

Cultural AnthropologyVolume 13, Issue 2 p. 256-282 Culture Sells: Cézanne and Corporate Identity Amy Ninetto, Amy Ninetto Department of Anthropology, University of VirginiaSearch for more papers by this author Amy Ninetto, Amy Ninetto Department of Anthropology, University of VirginiaSearch for more papers by this author First published: 08 January 2008 https://doi.org/10.1525/can.1998.13.2.256Citations: 6AboutPDF ToolsExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat References Advanta 1995 1995 Annual Report. Horsham , PA : Advanta Corporation. Advanta 1996a Special Advertising Section: Cézanne. Business Week, April 22. Advanta 1996b Advanta Corporation Celebrates Triumph of Cézanne Exhibition with Philadelphia Museum of Art: Evolution from Sponsorship to Partnership Yields Economic, Cultural, Philanthropic Success. Press release, September 5. Advanta 1996c 1996 Annual Report. Spring House , PA : Advanta Corporation. Advanta 1997a Advanta Corporation to Explore Strategic Alternatives to Maximize Shareholder Value, Provides Financial Outlook for 1997, Retains BT Wolfensohn to Assist in Exploration Process. Press release, March 17. Advanta 1997b Advanta to Report Earnings below Prior Expectations. Press release, March 17. Advanta 1997c Advanta Corporation, MasterCard International and VISA USA Reach Settlement out of Court over Rewards Accelerator Card Program. Press release, April 17. Advanta Corporation and Philadelphia Museum of Art 1996 Children's Cézanne: Exhibition Guide and Back-at-Home Sketchbook. Philadelphia : Advanta Corporation and Philadelphia Museum of Art. Aguilera, Francisco E. 1996 Is Anthropology Good for the Company American Anthropologist 98: 735–742. Alexander, Edward P. 1979 Museums in Motion: An Introduction to the History and Functions of Museums. Nashville , TN : American Association for State and Local History. Anderson, Benedict 1991[1983] Imagined Communities: Reflections on the Origin and Spread of Nationalism. New York : Verso. Advanta Sales Report 1997 Of Advanta's Wounds, Some Were Self-inflicted. Asset Sales Report 11(12): 1. Bank Marketing International 1996 Advanta Raises Its Profile. Bank Marketing International, July: 3. Advanta, Casey Nelson 1993 An Atmosphere of Effrontery: Richard Serra, Tilted Arc, and the Crisis of Public Art. In The Power of Culture: Critical Essays in American History. Richard Wightman Fox and T. J. Jackson Lears, eds. Pp. 247–289. Chicago : University of Chicago Press. Françoise Cachin, Isabelle Cahn, Walter Feilchenfeldt, Henri Loyrette, and Joseph J. Rishel, eds. 1996 Cézanne. Philadelphia : Philadelphia Museum of Art. Advanta, Françoise, and Joseph J. Rishel 1996 He Is the Man Who Paints. In Cézanne. Françoise Cachin, Isabelle Cahn, Walter Feilchenfeldt, Henri Loyrette, and Joseph J. Rishel eds. Pp. 13–16. Philadelphia : Philadelphia Museum of Art. Civilization 1997 A Cézanne for $1.98. Civilization 4(3): 33. Clifford, James 1988 On Collecting Art and Culture. In The Predicament of Culture: Twentieth-Century Ethnography, Literature, and Art. Pp. 215–251. Cambridge , MA : Harvard University Press. Cohn, Bernard S. 1983 Representing Authority in Victorian India. In The Invention of Tradition. Eric Hobsbawm and Terence Ranger eds. Pp. 165–209. Cambridge : Cambridge University Press. Csaszar, Tom 1996 The Spectacular Record-Breaking Sold-Out Smash-Hit Blockbuster Super-show! A Phenomenon of Museum Culture. New Art Examiner 24(4): 22–27. Advanta Arcy, David 1996 Cézanne-orama. Art Newspaper, July-August: 5. Davies, Jim 1996 How Does Corporate Identity Work Campaign, September 27: 36–38. Advantaávila, Arlene 1997 Sponsored Identities: Cultural Politics in Puerto Rico. Philadelphia : Temple University Press. Des Moines Register 1996 Cézanne Show Draws Throngs to Philadelphia. Des Moines Register, August 25: 6. DiStefano, Joseph N. 1996 Advanta Promotes Itself Artfully with Cézanne. Wilmington News-Journal, May 20: S1. Dumont, Louis 1970 Religion, Politics, and Society in the Individualistic Universe. Proceedings of the Royal Anthropological Institute: 31–41. Ebony, David 1996 Cézanne Boosts Philadelphia's Exchequer. Art in America, October: 31–33. Fickenscher, Lisa 1996 Trend: Card Lenders Trying to Cash in on Brand Identity. American Banker, May 29: 15. Fitzgerald, Kate 1996 Banking on Cézanne: Advanta Goes for Maximum Return from Link to Art Exhibition. Advertising Age, September 16: 32. Fjellman, Stephen M. 1992 Vinyl Leaves: Walt Disney World and America. Boulder , CO : Westview Press. Goldblatt, Jennifer 1997 Projection of Big Card Losses Lets Analyst Say 'Told You So'. American Banker, March 27: 20. Gorman, Chris 1994 Developing an Effective Corporate Identity Program. Public Relations Journal 50(7): 40. Greenberg, Blue 1996 Exhibit Confirms Cézanne's Towering Influence. Durham Herald-Sun, June 7: 4. Handler, Richard 1988 Nationalism and the Politics of Culture in Quebec. Madison : University of Wisconsin Press. Handler, Richard, and Eric Gable 1997 The New History in an Old Museum: Creating the Past at Colonial Williamsburg. Durham , NC : Duke University Press. Henry, Jules 1965 Culture against Man. New York : Vintage. Higonnet, Anne 1994 A New Center: The National Museum of Women in the Arts. In Museum Culture. Daniel Sherman and Irit Rogoff eds. Pp. 250–264. Minneapolis : University of Minnesota Press. Eric Hobsbawm, and Terence Ranger, eds. 1983 The Invention of Tradition. Cambridge : Cambridge University Press. IEG Sponsorship Report 1996 Financial Services Marketer Credits Gains to Museum Sponsorship. September 16: 6–7. Kelly, Judith 1996 Status Queue. Museums Journal 96: 21–23. Kroeber, A. L., and Clyde Kluckhohn 1963[1952] Culture: A Critical Review of Concepts and Definitions, New York : Vintage. Krudwig, Kent D. 1992 Marketing “Aztec. Museum News 71(6): 28–30. Kunda, Gideon 1992 Engineering Culture: Control and Commitment in a High-Tech Corporation. Philadelphia : Temple University Press. Lears, Jackson 1994 Fables of Abundance: A Cultural History of Advertising in America. New York : Basic Books. Ludlow, Chris 1996 Cultural Strength Can Help Resolve an Identity Crisis. Marketing, September 5: 21. Marcus, George E. 1988 The Constructive Uses of Deconstruction in the Ethnographic Study of Notable American Families. Anthropological Quarterly 61(1): 3–16. Mathews, Margaret 1985 Blockbuster Exhibitions. American Artist 49: 26. Nash, Kim S. 1996 True Masters. Computerworld, June 24: 63. Advanta'Barr, William M. 1994 Culture and the Ad: Exploring Otherness in the World of Advertising. Boulder , CO : Westview Press. Olins, Wally 1989 Corporate Identity: Making Business Strategy Visible through Design. Boston , MA : Harvard Business School Press. Perich, Ernie 1996 Better Image Translates to Better Sales. Marketing News 30(17): 4–5. Philadelphia Museum of Art 1996 Cézanne Exhibition Has $86.5 Million Economic Impact: Museum Generates $122.5 Million for Philadelphia This Summer. Press release, September 5. Plagens, Peter 1996 A World of Apples. Newsweek, June 10: 84. Raspa, Richard 1992 The C.E.O. as Corporate Myth-Maker: Negotiating the Boundaries of Work and Play at Domino's Pizza Company. In Symbols and Artifacts: Views of the Corporate Landscape. Pasquale Gagliardi ed. Pp. 273–279. New York : Aldine de Gruyter. Richard, Paul 1996 A Lasting Impressionist: In Philly, Cézanne as Never Before. Washington Post, June 2: G1. Advantaère, Georges 1923 Le Maître Paul Cézanne. Paris : H. Floury. Rosenhagen, Hans 1904 Von Ausstellungen und Sammlungen. Die Kunst für Alle 19(17): 401–403. Sahlins, Marshall 1976 Culture and Practical Reason. Chicago : University of Chicago Press. Scheff, Joanne, and Philip Kotler 1996 How the Arts Can Prosper through Strategic Collaborations. Harvard Business Review 74(1): 52–62. Selby, Holly 1996 Cézanne Marketing Scores a Home Run. Baltimore Sun, September 1: 1J. Siegel, Alan 1994 Defining the Corporate Voice. Across the Board 31(10): 56–58. Silverman, Debora 1986 Selling Culture: Bloomingdale's, Diana Vreeland, and the New Aristocracy of Taste in Reagan's America. New York : Pantheon. Spear, Richard E. 1986 Art History and the “Blockbuster” Exhibition. The Art Bulletin 68(3): 358–359. Sozanski, Edward J. 1993 A Masterful Art Coup. Philadelphia Inquirer, December 8: E1. Stapen, Nancy 1989 The Billion-Dollar Blockbuster. ArtNews 88(7): 39–40. Ternin, Christine 1996 Philly Lets Cézanne's Art Speak for Itself. Boston Globe, May 29: 57. Vrazo, Fawn 1996 Cézanne: The Renegade Painter's Retrospective Wowed Them in Paris and London—Now It's Coming to Philadelphia. Bergen Record, May 25: L1. Wagner, Roy 1975 The Invention of Culture. Chicago : University of Chicago Press. Wallis, Brian 1986 The Art of Big Business. Art in America 74(6): 28–32. Weber, Joseph, and Alison Rea 1997 A Hard Blow for Easy Credit. Business Week, March 31: 39. Whitson, Willard 1996 How Many Pictures Have We Seen So Far? Some Observations about Two Recent Retrospectives: Johannes Vermeer and Cézanne. Curator, December: 288–293. Williams, Raymond 1958 Culture and Society: 1780–1950. New York : Columbia University Press. Yellin, Emily 1997 Maybe Not on the High Road, but They Travel Well. New York Times, May 4: 25. Citing Literature Volume13, Issue2May 1998Pages 256-282 ReferencesRelatedInformation