Toward an international code of franchising
2010; Emerald Publishing Limited; Volume: 48; Issue: 10 Linguagem: Inglês
10.1108/00251741011090333
ISSN1758-6070
AutoresJuan Gámez‐González, Francisco Javier Rondán Cataluña, Enrique Carlos Diez-De Castro, Antonio Navarro García,
Tópico(s)Cooperative Studies and Economics
ResumoPurpose – This work proposes to test the C‐40 deontological code of collective orientation specifically for franchise associations. The literature review revealed a lack of studies about this type of codes.
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