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Money talks: non-monetary incentive and Internet administration fail to increase response rates to a physician survey

2009; Elsevier BV; Volume: 62; Issue: 2 Linguagem: Inglês

10.1016/j.jclinepi.2008.09.005

1878-5921

Christopher J. Recklitis, Eric G. Campbell, Jean S. Kutner, Sharon L. Bober,

Healthcare Systems and Technology

Studies of survey methods have demonstrated the effectiveness of noncontingent monetary incentives to increase physician response rates, though the amount of money that optimizes responding has not been clear [1–3]. Small incentives ($2–$10) have been used in many studies, though perhaps in response to concerns that physician response rates may be vulnerable to decline [4] larger incentives ($20–$50) are becoming more common. A recent study showed that a $50 incentive is superior to a $20 incentive in encouraging participation [5], suggesting that researchers will need to offer physicians larger incentives to maximize response rates.