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Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil

2014; Carleton University; Volume: 4; Issue: 9 Linguagem: Inglês

10.22215/timreview/829

1927-0321

Fabio Prado Saldanha, Patrick Cohendet, Marlei Pozzebon,

Innovation and Knowledge Management

IntroductionImagine that you are a carmaker and you want to modernize your practices in product innovation. Despite all your technological progress in production, your integration of key systems, and your adoption of a state-of-the-art management style, the way you produce cars is similar to other industries: you create a first version, test it, gather feedback, produce a new