Media consumption across platforms: Identifying user-defined repertoires
2012; SAGE Publishing; Volume: 14; Issue: 6 Linguagem: Inglês
10.1177/1461444811436146
ISSN1461-7315
AutoresHarsh Taneja, James G. Webster, Edward C. Malthouse, Thomas B. Ksiazek,
Tópico(s)Impact of Technology on Adolescents
ResumoNew media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people’s daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.
Referência(s)