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Television news information gain from interesting video vs. talking heads

1981; Taylor & Francis; Volume: 25; Issue: 1 Linguagem: Inglês

10.1080/08838158109386425

2331-415X

Mickie Edwardson, Donald Grooms, Susanne Proudlove,

Digital Games and Media

Abstract Information gain was greater from news stories shown with interesting video than from news stories shown with a talking head when the video did not convey facts of the story. Notes The authors wish to thank John Thomas of WJXT, Jacksonville, Florida, who served as newscaster in this study, and David Collins, News Director of WCJB, Gainesville. Florida. The eight stations that provided the interesting video used in the study are: KGTV, San Diego; KPIX, San Francisco; WBAL‐TV, Baltimore; WCVB‐TV, Boston; WGR‐TV, Buffalo; WHIO‐TV, Dayton; WTAE‐TV, Pittsburgh; and WWLP, Springfield, Massachusetts. The authors express gratitude to these stations. University of Florida students who worked on the research are Edward Blue, Susan Brooks, and Ronald Rich. Thanks are due to the staff of WUFT, Gainesville, Florida, and especially Alan Saperstein for technical assistance.