Portal de Periódicos da CAPES

Can Walmart Integrate Values with Value?: From Sustainability to Sustainable Business

2011; Canadian Center of Science and Education; Volume: 4; Issue: 5 Linguagem: Inglês

10.5539/jsd.v4n5p62

1913-9071

Margot Meeks, Rachel J. C. Chen,

Environmental Sustainability in Business

This article focuses on Walmart's recent setbacks and how those setbacks provide an expanded role for product sustainability in Walmart's business model. Walmart's recent struggles are discussed and brief examples of their sustainable initiatives are given. Sustainability's effect on consumer behavior is addressed. Consumer demand for and loyalty to green brands is one of the main reasons Walmart's sustainability index could revive the company.