Strategic Roadmapping: A Workshop-based Approach for Identifying and Exploring Strategic Issues and Opportunities
2007; Taylor & Francis; Volume: 19; Issue: 1 Linguagem: Inglês
10.1080/10429247.2007.11431716
ISSN2377-0643
AutoresRobert Phaal, Clare Farrukh, David Probert,
Tópico(s)Innovation and Knowledge Management
Resumo:Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for supporting the identification and exploration of strategic issues and opportunities, as part of a "fast-start" approach for the rapid initiation of roadmapping. The approach has been tested in 28 applications, covering a broad range of organizational contexts. Details of the workshop approach and facilitation techniques are described.
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